About us

Idealtoys is a brand of Pieters Poedercoating: an established company in Meulebeke. We are specialized in powder coating small metal pieces. The powder-coating installation is fully automated so many pieces can be coated in a short period of time. In addition to these activities, the typical ideal beach shovels are made entirely in-house.

Beach shovels by IDEAL are a classic on the Belgian coast. Every aspect is given the same attention:  The selection of the wood for the handle, the coating of the blade, the assembly, a correct delivery. Both for large and small quantities.

The fully automated production process means that the range of Ideal beach shovels has increased. There is now more choice in shapes, colors, themes, personalization, minimum production volumes.

You buy from the Belgian manufacturer and that has only advantages. We deliver the standard products from stock. Specific orders can be produced on demand. The line between us, being the producer-supplier, and you is always short. So don't hesitate to contact us.

Since 2018, the range of products has expanded to a lot of other beach items. We offer beach buckets, balls, beach towels, beach toys and many more. Idealtoys offers an extensive range of beach items for retailers.

Do you wish to become a retailer? Request your login and start ordering our products via this website today.

Beach store by the sea

Do you wish to buy our products as an individual? You can visit our own store on the seawall of Blankenberge. Come visit us for a fantastic day at sea! And when it rains you can also order from home by our webshop: https://www.onlinehanddoeken.be